Since the recovery of toll collection of the expressway, Hunan Changzhu Expressway Development Co., Ltd. (“Changzhu Expressway”) has taken a number of measures concurrently to secure income. To date, Changzhu Expressway has realized a double-digit growth in toll income and vehicle traffic.
In order to further strengthen the growth momentum, attract traffic, improve efficiency, and reduce the impact of the toll-free pandemic period, Changzhu Expressway has conducted serial expressway network publicity with focus on the Changzhu Expressway’s contributions in promoting local economic development, and the integration of Changsha, Zhuzhou and Xiangtan at the 10th anniversary of the expressway service, including distributing the Changzhu Expressway Travel Handbook to over 10,000 vehicle owners on the expressway, and advertising the advantages of the expressway network at the logistics park together with Hunan Traffic Radio. The event attracted leading media in Hunan province, including the Hunan Daily, Hunan TV Station and hn.qq.com, with obvious publicity effects, further raising the awareness of the Changzhu Expressway.